Today, the financial health of an early-stage company can be assessed using a range of readily available tools. While financial analysis provides significant insights, it is limited in detecting real-time motivators and biases that subconsciously trigger the decision-making of the founding team. Although this subconscious process is responsible for 95% of all decisions, when it comes to identifying unconscious mindsets, biases, motivations, and triggers, the only solutions today are self-report or observational quizzes, tests, or exams.
Early-stage companies encounter a wide range of obstacles that come unexpectedly. For instance, what happens when time management becomes an issue as more pressure is applied? What if the largest client becomes unstable in their business arrangement or a key team member suffers a personal crisis shortly after they receive your funding and just before their next crucial presentation or funding round is set for the next day at 2 p.m.? At these times, identified conscious strengths and weaknesses take a back seat to subconscious processes.
Subconscious factors are behind 95% of all decision making. Science has estimated the impact of subconscious habits, preconceptions, implicit biases, and instinctive reflexes results in an more than 65% of early-stage failures.
This area is our focus.
Certain factors affecting startup viability, market penetration, and sustainable performance are beyond control and immutable. Weather disturbances, pandemics, and economic inflation cycles serve as prime examples of a few uncontrollable variables. In contrast, the majority of risks that are currently thought to be uncontrollable related to human capital are predictable, manageable and fall within the realm of influence.
Financially, there are a vast array of tools available to monitor, balance and provide capital and market alerts for companies today. Human capital assessments, on the other hand, are typically relegated to off the shelf self-report or observational tests, quizzes or exams. Under this approach, the human predictive analytics of managing founders and teams is mor often reactive rather than proactive when conditions push boundaries.
Humans influence a company’s performance and success more than virtually any other element. While current solutions can be productive tools, they are all too often called into doubt by the predominance of unpredictable, stressful, and chaotic circumstances in many early stage ventures. It is within this area of subconscious reactions, motivations biases and mental short-cuts that we focus on.
Evaluate and enhance the dynamics for individuals and within teams, fostering a ultra-high performance culture and optimize collaboration among diverse teams.
Personalized and strategic guidance process that empowers Founders, Investors and Board Members to unlock tactical advantage and achieve exceptional results and thrive in both personal and professional pursuits.
The world needs truly excellent leaders more than ever before. Leadership boils down to the ability to sustain influence. The first step in mastering your unique leadership style is harnessing the power of influence.
Tailored advisory services that navigate intricate deal-making scenarios, providing strategic insights and tactical expertise to ensure successful outcomes in hi-stakes negotiations.
Traversing through challenges, we discover opportunities, turning crises into moments of growth and innovation – where crisis becomes opportunity.
A transformative program that decodes individual and group subconscious and implicitly biased behaviors, providing insights to optimize interactions, communication, and team dynamics for heightened success.